Veloura

The Art of Midnight Velvet

Product Overview Experience the pinnacle of winter luxury with Veloura. This deep purple velvet masterpiece is designed for the woman who commands attention with understated elegance. Combining a contemporary kaftan silhouette with the traditional mastery of Mehrunissa’s signature handwork, Veloura is more than an outfit—it is a wearable piece of art.

The Details

·       The Canvas: Crafted from premium, high-density micro-velvet in a regal shade of Imperial Purple, offering a rich sheen and a heavy, graceful drape.

·       The Artistry: The neckline and shoulders are adorned with intricate Silver Zari and delicate hand-embroidery, featuring organic floral motifs that transition beautifully into the sleeves.

·       The Signature Touch: The wide, kimono-style sleeves are finished with artisanal silver bead-fringe (tassels) that add a rhythmic shimmer to every movement.

·       The Cut: A flowing, floor-length maxi silhouette that balances comfort with a high-fashion aesthetic, suitable for grand winter weddings and formal evening soirées.

Style Statement Let Veloura speak for itself. We recommend styling this piece with silver minimalist jewelry and sleek, swept-back hair to highlight the exquisite hand-work around the collar.

Product Specifications

·       Fabric: Micro Velvet

·       Color: Purple

·       Work Type: Hand-crafted Zari, Silver Threadwork, and Bead Embellishments

·       Fit: Relaxed Elegance (Kaftan Style)

Regal Elegance in Every Stitch Indulge in the luxury of Veloura, a deep purple micro-velvet kaftan featuring exquisite silver Zari handwork and artisanal bead-fringe sleeves. A perfect blend of traditional Mehrunissa craftsmanship and modern silhouette for your most prestigious winter events.

Care Instructions for Veloura

To maintain the rich sheen of the purple velvet and the integrity of the silver hand-embroidery, please follow these guidelines:

1. Cleaning

·       Dry Clean Only: Do not hand wash or machine wash this garment. The chemicals used in professional dry cleaning are necessary to preserve the velvet pile and the Zari threads.

·       Spot Cleaning: If a minor spill occurs, blot (do not rub) with a clean, dry cloth immediately.

2. Ironing & Steaming

·       Never Iron Directly: Applying a hot iron directly to velvet will crush the "pile" (the tiny fibers) and leave permanent marks.

·       Steam Only: Use a handheld steamer on the reverse side of the fabric. If you must iron, use a very cool setting on the inside of the garment with a thick towel placed underneath.

3. Storage

·       Hang, Don't Fold: To avoid permanent creases, hang the garment on a padded hanger.

·       Breathable Cover: Store in a muslin or cotton garment bag. Avoid plastic covers, which can trap moisture and damage the silver handwork.

·       Keep Away from Scents: Do not spray perfume directly onto the Zari or the velvet, as the alcohol content can tarnish the metal threads.

• Ready-to-Wear: 5 – 7 Business Days
• Custom Size & Heirloom Zari Articles: 10 – 12 Business Days